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SMLDiet was founded in 2012 by qualified weight management counsellor Alleyne Baldwin. Realising that there were no meal replacement companies that offered in-depth support to slimmers, Alleyne wanted to create a company where the main focus was on the slimmer & their needs for a successful weight management journey.

The SMLDiet offers a range of Meal Replacement shakes, soups, meals, bars along with a smaller range of high protein foods, snacks and weight aid supplements. All of our Meal Replacements contain 100% of RDAs for vitamins, nutrients and micro-nutrients whilst our high protein foods/sncks and our meal replacements meet European Union regulatory guidance.

Why Choose SMLDiet?

We put our customers needs and journey before anything else and it is paramount that our customers feel safe, cared for and trust us to support them through to success. Our products are manufactured to a very high standard and great care is taken to ensure we regularly introduce new and innovative products to the market. 

  • SMLDiet is convenient & simple to follow
  • Offers faster weight loss & fantastic value for money
  • A supportive company to both customers, trade partners & staff
  • Trusted by thousands of slimmers every year 
  • No meetings or consultations required.
  • Customer experience is our No1 priority 
  • Ships internationally with personal growth seen in countries within and outside the EU.


SMLDiet is keen to work with individual weight management mentors/counsellors, gyms, exercise & sports clubs, health care professionals, health food supply shops and slimmers who would like to embark on their own career as a weight management mentor. 

Partnership Application process

Upon making an enquiry, a member of the SMLDiet team will be in touch to discuss your application in further detail. Any due diligence checks will be carried out prior to accepting your application. Once your application has been accepted, your trade account will be created & you will be able to order your SMLDiet products through a secure part of our website or through your dedicated trade support team member.

Trade Partner benefits

  • Regular account reviews & support available
  • Product launch updates & samples prior to release
  • Preferential discounted rates (discussed at time of account opening)
  • Other special Partner benefits (to be discussed at time of account opening)

If you'd like to discuss any part of our Trade Partner programme, then please do email us or give us a call on 01280 816933. Alternatively, to apply for our Trade Partner Programme, please complete our application form.

For further information on our Trade Partner Programme, please complete our Trade Partner form

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    Results may vary from person to person. Please contact your doctor prior to embarking on any weight loss plan such as the SMLDiet. Please ensure you have read our medical matters information guide prior to purchasing particularly if you have any special needs or conditions, such as food allergies, dietary restrictions, or if you are pregnant or breast feeding. The content on this site is for informational purposes only, and is not intended to provide any medical advice, diagnosis or treatment.

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